The global smartphone market further evolved in the year 2017. According to result form the IDC (International Data Corporation), phone companies shipped total number of 347.4 million smartphones worldwide in the first quarter of 2017. Worldwide smartphone shipments grew 4.3%. this was higher than previous forecast of 3.6% growth. First quarter of 2017 (1Q17) big announcements from Huawei with the P10 devices and Samsung with the Galaxy S8 and S8+.
Top 5 biggest smartphone companies:
Samsung control as the leader in the worldwide smartphone market with the 22.8% marketing share in 1Q17. The flagship S8/S8+ should give Samsung a well-balanced portfolio across all regions. Substantial discounts on the Galaxy S7 and S7 edge.
Apple second number in the worldwide smartphone market with the 14.9% marketing share in 1Q17. Apple remained essentially flat with shipments reaching 51.6 million units in the first quarter, up slightly from the 51.2 million shipped last year. month of January as the larger iPhone 7 Plus returned to stock across most channels in numerous regions.
Huawei third number in the worldwide smartphone market with the 9.8% marketing share in 1Q17. its dominance in China growing nearly 22% as shipments climbed from 28.1 million units last year, to 34.2 million units in the first quarter of 2017. Huawei once again demonstrated its stable position in the premium market with the P and Mate Series.
Oppo fourth number in the worldwide smartphone market with the 7.4% marketing share in 1Q17. OPPO’s growth has in fact been stronger outside of China with nearly a quarter of shipments from international markets. In the rest of Asia and to a smaller degree in the Middle East and Africa regions.
Vivo fifth number in the worldwide smartphone market with the 5.2% marketing share in 1Q17. vivo relied on a key model with the x9 in China that continued to generate a lot of hype around its selfie camera features, targeted at the under-30 crowd. It stepped up with its marketing efforts in India and was as a sponsor of the Indian Premier League 2017, helping to increase vivo’s brand presence in the market, while also increasing the number of exclusive stores in India.